Hemisphere

Metrolink is set to double in size over the next four years and its new visual identity will be carried across the whole of the Metrolink system as new extensions and improvements are implemented. This includes new tram livery design, as well as signage, station stops, uniforms, ticket vending machines and system mapping and literature.

The new identity aims to position Metrolink as a forward-looking and contemporary public transport service and its rebranding will play a fundamental role in the city's drive to position itself as a major European capital.  As part of the project, Hemisphere researched and took account of what works well and why in successful integrated transport systems across Europe.

The new tram livery designs are based on a sleek metallic silver body, with a yellow nose that blends into the body using a graphic device of graduated circles, denoting speed and a sense of forward momentum. The trams are currently in production and due to start running in the city in the Autumn this year.

Hemisphere's creative director, Grant Windridge, explains, "We wanted a more flexible identity scheme for Metrolink than the traditional monolithic logo approach, hence the development of the highly adaptable Metrolink 'speed graphic' device that can be implemented across the board, from literature and signage to digital displays and online information. Implied reliability and quality, plus high on street visibility are key aspects of the new look and feel."

A cornerstone of the identity is the bespoke exclusive font family, Pantograph, created in conjuction with Dalton Maag.