Hemisphere

The rebrand of Manchester's tram system has been a mammoth task and after two years of detailed implementation work, the brand identity standards were finally completed.

Covering everything from vehicle livery and uniforms to signage, online and printed materials, the Metrolink Brand Standards are a highly-detailed reference manual to every aspect of brand implementation across the system. With any form of public transport, the key to positive perceptions is creating trust in the brand, which can only be achieved by truly consistent articulation of the identity scheme.