Hemisphere

The tailor-made theme reflected the enhanced quality and increased flexiblity that Manchester Central has gained following its £30 million redevelopment.

On-stand a tailor’s dummy covered with bespoke branded fabric and themed banners were displayed, whilst at the live event a tap dancer performed and ‘high tea’ was served, which included champagne, cucumber sandwiches and fondant fancies. Winners of the live event quiz won a bespoke leather Manchester Central bag.

Visitors to the stand also bagged a giveaway that included branded cupcake and a leaflet about the recent redevelopment in the form of a dressmakers pattern.

The campaign will be implemented across targeted emails and print publications for the rest of the year.