Client:
Imperial War Museum North
Title:
Shaped by War: Photographs by Don McCullin
A comprehensive marketing campaign for a major photography exhibition at Imperial War Museum North.
Read moreShaped by War: Photographs by Don McCullin is the largest exhibition ever held in the UK about the life and work of this legendary photographer, who celebrated his 75th year in 2010.
The exhibition contained over 200 photographs, objects, magazines and personal memorabilia from Don's collection and showed how war has shaped the life of this exceptional British photographer and those across the globe over the last half-century.
The exhibition opened in Manchester in February 2010 and transferred to Imperial War Museum in London in September 2011.
The campaign featured a series of iconic images from the exhibition, used across a range of media from 48-sheet billboards to A5 postcards. The broadsheet Private View invitation was also printed on newsprint, to further emphasise McCullin’s work as a photojournalist.
