Client:
Sunderland City Council
Title:
Evolve brand identity
Hemisphere developed the branding for a new hi-tech e-business incubator building at Rainton Bridge Business Park near Sunderland.
Read moreThe building is aimed at high growth businesses operating in the IT and communications sector, a strong area for the city, which has been named in the world's top 10 most-IT intelligent communities for the last 4 years on a trot.
The identity scheme is based around the idea of invention and progress, using a colour progression device in all aspects of its implementation, from the heat sensitive ink on its printed materials and merchandise, to the evolving words used in online materials and promotional collateral to communicate a sense of development and growth.
