New Metrolink Campaign is anything but ‘Sorry’
18 June 2009
If you’re in Manchester over the next couple of months you’ll be hard-pushed to miss our new campaign for Metrolink! The Metrolink system is currently undergoing a £600 million investment programme and the campaign offers an apology to passengers for the disruption caused by the improvement works, tempered with the promise of a much better service to come.
We’ve created a variety of headlines around a ‘Sorry...but’ concept, such as ‘Sorry for the diggers and drills... but we’ll make up for it in the spades’ and ‘Sorry if we’re holding you up... but we won’t let you down’ and these are being featured across installations at key city centre tram stops and on 48 and 6 sheet posters at stations across the Metrolink network. We’ve also produced leaflets for distribution at major transport interchanges, plus a 4-page cover wrap for local newspapers across the city region.
The campaign marks the first promotional appearance of the new brand identity scheme created by Hemisphere for Metrolink, which is to be rolled out across all elements of the system, including signage, station stops, uniforms et al as the improvements are made.
