From Salford to New York
29 January 2011
Designed as part of the implementation of our re-brand of Salford in 2003, these jolly magenta streetsweepers can be regularly seen patrolling the streets of the city.
They are now to be featured in a new exhibition in the architecture and design galleries at the fabulous Museum of Modern Art in New York. Entitled Standard Deviations: Prototypes, Archetypes, and Families in Contemporary Design, the exhibition looks at how although manufacturing production creates identical objects, human nature still finds ways of injecting “chromosomes” of unique identity into things that are produced on an industrial scale.
As well as the sweeper, Standard Deviations will showcase objects and designs in the Museum’s collection that belong to ‘families’ of objects, including their recently acquired collection of 23 digital typefaces.
Not that we need an excuse to go to New York, of course...
Standard Deviations: Prototypes, Archetypes,
and Families in Contemporary Design
2 March 2011–30 January 2012
MOMA, NYC
