Hemisphere shapes new outdoor campaign for Imperial War Museum
28 October 2010
Striking outdoor posters will feature in key city locations, train stations and commuter routes in the Greater Manchester region for two weeks from 8 November, coinciding with national Remembrance Day commemorations.
Hemisphere’s creative concept features powerful black and white images of people caught in conflict from Imperial War Museum’s extensive photographic archive. Each image is silhouetted within the outline of one of the iconic shapes of the land, sea and air hardware featured in modern warfare – a tank, an aircraft carrier and a helicopter, with the images chosen specifically to be relevant to the shape that frames it.
The campaign is a direct interpretation of the IWMN brand message – ‘War Shapes Lives’ and is aimed at attracting new audiences to visit in light of the museum’s recent Silver award in the Large Visitor Attraction of the Year category of the Enjoy England Tourism Awards 2010.
Fiona Leinster-Evans, Head of Marketing and PR at Imperial War Museum North, commented, "Hemisphere’s thought-provoking campaign has been devised to focus on our main mission as a museum, showing how war shapes lives and telling the remarkable human stories that happen in times of conflict."
