Hemisphere looks East
18 February 2010
Hemisphere’s reputation in place and destination branding has led to its latest appointment to work on the positioning and promotion of East Manchester.
East Manchester encompasses a large area of the city that has already been the subject of 10 years of major redevelopment, including projects such as Ancoats, New Islington and Sportcity. The aim of this current project is to use the message of both current and planned improvements to change perceptions of the area in the eyes of potential new residents and inward investors.
The work has been commissioned by New East Manchester Ltd, the urban regeneration company that is driving the redevelopment of the wider East Manchester area.
